With all the debates going around whether the use of make-up empowers or oppresses, one cannot deny the fact that a woman’s imperfection is seen by many as unacceptable.
Kim Kardashian’s latest beauty product called Skin Perfecting Body Foundation has sold out, and unsurprisingly, it has caused a stir online. Discussions circle on whether this kind of product that women apply to parts of their bodies can be considered feminist. A lot of people think that using make-up on the body is anti-feminist, but some argue that it is those that criticize a woman for wearing body make-up who are against feminism.
We are living in an era where women can easily label any action as feminist. However, the message of the product is clear: women may be more comfortable in their skin if their own pores don’t glare back at them.
The debate about whether or not make-up products cause empowerment or oppression has been going on for several years, and most men still prefer to go without it. Most of them agree that society’s standard of beauty is rigid, and beauty routines are products of external pressure and not personal satisfaction. Tolerating this and working on expanding and entrenching these mindsets are two entirely different things.
Body make-up has been existing long before Kardashian launched her product. It’s a tool to highlight the body, not disguise it. When Kardashian first posted about the product on her Instagram, she admitted to personally using it to cover psoriasis she had on her legs. Many of her followers suggested the product’s usefulness when it comes to concealing conditions on the skin. But it’s foolish to think that Kardashian wasn’t discreetly ushering consumers to use the make-up in their everyday lives, especially when she revealed that she uses it to deal with her veins. And veins is something that all humans have. In a more recent post, she was seen using it to cover the veins on her grandmother’s arms.
During the time that Asos ceased to photoshop their models’ stretch marks, people considered it a turning point. Here was Beyonce, who seemed to be a perfect woman, showing the world her body imperfections, albeit the sort familiar to women.
Where we are right now is such a peculiar point. We recognize brands who give women the chance to be comfortable in their own skin. But at the same time, we hesitate to criticize those that seek to set rigid beauty standards. It is indeed the era of round the clock perfection. As for Kardashian, she did not create the system that led us to this point, but she definitely contributed to it.